Marketing Strategist

We are seeking an experienced and dynamic Marketing Strategist to join our team. This role is responsible for developing and executing coordinated, high-impact marketing programs that enhance brand visibility and engagement. Working collaboratively across multiple offices in two states, the strategist will play a crucial role in identifying effective marketing channels and tactics to achieve strategic business goals.

The ideal candidate is a creative thinker with strong analytical and communication skills, adept at marketing techniques, project management, and collaboration. As a key member of the team, they will support, drive, and enable integrated marketing success for the company.

Get to know GreenStone

Our $14 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level making GreenStone one of the top Farm Credit associations in the country.

Culture

Core Four values steer everything we do at GreenStone. Customer First, Deliver Quality, Get involved, Do the right thing. Employees work as a team to create a company fueled by the desire to best serve each other and our customers every day. GreenStone culture promotes innovative thinking, professional development, health and wellness, and a relaxed work environment with flexible schedules.

What can we offer you?

GreenStone trusts the people we hire. We empower employees to make the best decisions for the customer and the company.

GreenStone has an outstanding Total Rewards package, which includes, but is not limited to:

• 15 vacation days, 12 sick days, and 12 paid holidays per year
• Paid Parental Leave
• 16 hours of volunteer time
• 401(k) plan – up to a 9% employer contribution/match
• Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc.
• $150/year Logo Wear allowance
• $400/year Wellness Subsidy/Reimbursement & wellness programs
• $6,000 lifetime maximum Student Debt repayment or tuition reimbursement programs
• Yearly bonus/incentive opportunity available to all benefit eligible employees

Key Responsibilities:

Marketing Strategy Development:

• Develop and implement integrated marketing programs to promote the company’s brand, products, and services.
• Lead and manage marketing campaigns, identifying appropriate channels to maximize brand and product visibility.
• Conduct strategic research to identify and leverage marketing opportunities.
• Organize and manage relationships with paid media outlets.
• Advise on the effective use of promotional materials.
• Serve as a subject matter expert for multiple marketing channels.
• Collaborate with internal teams and external agencies to enhance brand awareness and engagement.

Marketing Data & Analytics:

• Measure and analyze campaign success to drive continuous improvement.
• Provide marketing ROI assessments and monitor ongoing campaigns.
• Utilize analytics, customer satisfaction data, engagement metrics, and sales results to assess brand reputation and marketing effectiveness.
• Work closely with sales and marketing teams to ensure accurate data collection at all customer touchpoints.

Collaboration & Brand Consistency:

• Ensure brand consistency across all marketing initiatives.
• Partner with segment leaders to align marketing strategies with business objectives.
• Collaborate with the Marketing and Public Relations team to develop innovative ideas and strategies.
• Serve as a resource for various market segments, offering marketing expertise and guidance.

Qualifications:

• Education: Bachelor's degree required, preferably in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 3 years of experience in advertising and marketing strategy.
• Industry Knowledge: Experience in banking and/or agriculture industries is preferred.
• Skills:
  • Strong analytical and organizational skills.
  • Proven ability to develop and execute strategic marketing campaigns.
  • Excellent communication and project management abilities.
  • Ability to work collaboratively across teams and departments.

If you are a results-driven marketing professional with a passion for strategy and innovation, we encourage you to apply for this exciting opportunity!

GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.