Marketing Outreach Specialist

Are you passionate about community engagement and marketing outreach? GreenStone is seeking a dynamic Marketing Outreach Specialist to join our team. This position is responsible for the development, implementation, and execution of GreenStone’s corporate sponsorships, outreach programs, customer education, trade shows, and events that effectively support our market strategy, increase awareness, and enhance the GreenStone brand. If you are a strategic thinker with a knack for building relationships and organizing impactful events, we want to hear from you!

Working Hours: Enjoy a consistent schedule of 8am-4:30pm, Monday – Friday providing you with a stable work-life balance.

Location: This position is a hybrid role with a combination of working both in office in our East Lansing, MI corporate and remotely. A schedule of expected onsite and remote workdays will be discussed during the interview process.

What can we offer you?

GreenStone trusts the people we hire. We empower employees to make the best decisions for the customer and the company.

GreenStone has an outstanding Total Rewards package, which includes, but is not limited to:

• 15 vacation days, 12 sick days, and 12 paid holidays per year
• 401(k) plan – up to a 9% employer contribution/match
• Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc.
• Paid Parental leave
• $150/year Logo Wear allowance
• $400/year Wellness Subsidy/Reimbursement & wellness programs
• $6,000 lifetime maximum Student Debt repayment program or tuition assistance
• Yearly bonus/incentive opportunity available to all employees

Get to know GreenStone

Our $14 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level making GreenStone one of the top Farm Credit associations in the country.

Culture

Core Four values steer everything we do at GreenStone. Customer First, Delivery Quality, Get involved, Do the right thing. Employees work as a team to create a company fueled by the desire to best serve each other and our customers every day. Greenstone culture promotes innovative thinking, professional development, health and wellness, and a relaxed work environment with flexible schedules.

Day in the life of a Marketing Outreach Specialist

Sponsorships and Outreach Support:

• Develop goals, strategies, and guidelines for charitable giving, staff involvement, community and organizational partnerships, and signature programs aligned with the association’s strategic business objectives.
• Direct the effective execution of corporate donations, sponsorships, and giving requests, providing support in evaluating opportunities, determining giving levels, and overseeing the budget. Ensure equitable administration in alignment with established guidelines while capturing the most value for GreenStone.

Education and Event Engagement:

• Develop and execute a comprehensive events and education strategy to engage customers and promote the company’s products, services, and expertise.
• Lead the planning, organizing, and executing of events and educational programs that engage and inform our customers, enhancing their experience and loyalty.
• Coordinate GreenStone’s participation in corporate-sponsored industry events, educational seminars, activities, and trade shows.
• Plan, organize, and attend community events, workshops, and meetings to promote the company’s mission and services.
• Develop educational and presentation materials, create interactive tools, and steward staff engagement with these organizations and their representation of GreenStone at events to support customer learning and engagement.
• Oversee tradeshow equipment and execution for corporate-sponsored events and assist branch staff with any display and material needs for regional and local events planned and supported by branch staff.
• Support internal and external association events and meetings coordination, management, and execution as needed.

Program Coordination:

• Maintain relationships with key stakeholders, partners, and industry influencers to enhance the company’s reputation and reach.
• Execute initiatives aligned with CultivateGrowth to inform and support young, beginning, and small farmers.
• Collaborate with internal teams to align outreach efforts with overall marketing and communication strategies.
• Strengthen and manage the Outreach and Engagement Committee and oversee the execution of deliverables as outlined in the charter.

What Experience do you bring?

• Bachelor’s Degree required, with majors in Public Relations, Community Relations, Business, Communications, or Marketing preferred.
• 3+ years of experience in community relations, outreach program management, public relations, event management, or a related role required.

What sets you Apart?

You will really stand out if you have the following:

• Experience in the agricultural industry preferred, with knowledge and/or involvement with relevant partner organizations and influencers.
• Proficiency in computer technology and Microsoft applications.
• Demonstrated interpersonal skills for effective verbal and written communication.
• Ability to quickly learn and effectively use new processes and procedures to meet business initiatives.
• Strong team-building skills, valuing opinions, and helping the team to meet goals.
• Superior attention to detail and sound organizational skills.
• Ability to adapt to changes and reprioritize while managing numerous competing details and demands.
• Ability to work and collaborate effectively in a diverse workgroup, as well as independently with minimal supervision.

GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.