Marketing Communications Manager

We're seeking a dynamic individual for our Marketing Communications Manager position. This person will be responsible for overseeing communications for GreenStone, ensuring messaging is consistent with and supportive of the brand and aligns across marketing channels and materials. This includes developing communication strategies, managing media relations, assisting with reputation management, and leading the communications team to produce fluent and expressive content aligned with the brand and resonates with the audience.

This position is eligible for a hybrid schedule with a required 3 days in the East Lansing, MI office.

Primary Responsibilities:

Leadership

• Directs the activities and initiates actions of direct reports toward accomplishments of goals by clearly assigning responsibilities and tasks and establishing controls to monitor progress.
• Coaches direct reports, provides performance feedback through continuous performance management program, makes salary and promotion recommendations, and facilitates their professional growth.
• Provides strategic direction on department initiatives driving consistency with core business plan.

Communications Strategy and Content Creation

• Collaborate with department leadership to develop and oversee public relations and communications strategy aligned with marketing approach and association’s business plan to promote the organization’s values, products, services, staff, expertise, and customers.
• Responsible for communications campaign ideation and oversight, as well as responsive action plans.

• Facilitate the editorial outline and execution of customer stories, resource articles and association publications to achieve established goals and successfully tell the GreenStone story.
• Actively monitor and analyze analytics and results for effectiveness and implement plans to strengthen readership and value, including increased views, improved SEO, higher conversion, more efficient cost of adoption, etc.
• Manage the communications budget, ensuring strong ROI and efficient use of dollars.
• Provide copy writing and editing expertise and final content proofing, confirming accuracy as well as alignment of brand standards.

Outreach and Digital Engagement

• Guide digital engagement efforts to drive customer engagement, strengthen user satisfaction and improve business conversion.
• Oversee the association’s digital channels including the website and social media.
• Provide support and leadership of customer education opportunities and event management oversight, including seminars and events, presentations, and materials.
• Lead the execution of corporate donations, sponsorships and youth scholarships, including evaluating opportunities and determining giving levels, overseeing the budget, and ensuring the most earned value and positive exposure.
• Oversee the activities related to association-wide participation in national, state, or regional trade shows.

Public Relations

• Assist in reputation management and the ongoing develop and implementation of crisis communication plans to protect the organization’s reputation.
• Oversee media outreach as well as supporting staff to positively represent GreenStone and their engagement with media

Position Requirements:

• Bachelor’s degree is required.  Communications, Public Relations, Marketing, Journalism, Business or related major is preferred. 
• 5+ years’ experience in communications or public relations, marketing strategy, including a solid understanding of marketing principles, brand management and the effective integration with brand strategy and public relations required.
• 2+ years of demonstrated leadership and direct supervision in marketing, communications, or a related field is required.
• Experience in banking and/or agricultural industry preferred. 

Get to know GreenStone

Our $14 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level making GreenStone one of the top Farm Credit associations in the country.

Culture

Core Four values steer everything we do at GreenStone. Customer First, Delivery Quality, Get involved, Do the right thing. Employees work as a team to create a company fueled by the desire to best serve each other and our customers every day. Greenstone culture promotes innovative thinking, professional development, health and wellness, and a relaxed work environment with flexible schedules.

What can we offer you?

GreenStone has an outstanding Total Rewards package, which includes, but is not limited to:

• 15 vacation days, 12 sick days, and 12 paid holidays per year
• 401(k) plan – up to a 9% employer contribution/match
• Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc.
• $150/year Logo Wear allowance
• $400/year Wellness Subsidy/Reimbursement & wellness programs
• $6,000 lifetime maximum Student Debt repayment program or tuition reimbursement
• Yearly bonus/incentive opportunity available to all benefit eligible employees

GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.